ISA investment ideas
We’ve made it easy to invest in your ISA. Explore our experts’ top picks, ready-made funds and the most popular investments with our customers.
Important information: As investment values can go down as well as up, you may not get back all the money you invest. If you're unsure about investing, please speak to an authorised financial adviser. Tax treatment depends on your individual circumstances and may be subject to change in the future.
Expert ideas for your ISA
We've made it easy to get started with investing in your Stocks and Shares ISA.
Our award-winning team of financial journalists and market experts write daily tips, commentary and insight on market performance.
Take inspiration from our Super 60 and ACE 40 rated investment lists, or get a helping hand with our Quick Start Funds.
Explore ISA investment ideas
Choosing a Quick-start Fund
Our Quick-start Funds are an easy way to start investing in your ISA. Six low-cost funds have been specially selected by experts, and many experienced investors rely on them too.
If you’re looking for simple, diversified options, you can choose between three passive funds from Vanguard: Vanguard LifeStrategy® 20% Equity Fund, Vanguard LifeStrategy® 60% Equity Fund,Vanguard LifeStrategy® 80% Equity Fund, which offer low, medium and higher‑risk profiles.
Each fund carries a different level of risk, and you will need to consider the level of risk you are comfortable with. As a very general rule, investors tend to choose higher risk when investing over longer periods.
Remember that these risk levels are just a guide, and risk exists in every investment.
Investment ideas to get you started
Super 60 investment list
Narrow down your options with our rigorously researched list of 60 quality funds, ETFs and investment trusts.
ACE 40 sustainable investment list
Align your portfolio with your personal values by choosing funds, trusts and ETFs from the UK's first rated list of sustainable investments.
Top funds for ISA portfolios
Find out what stocks and shares people are investing in. There are options for all kinds of investors.
How do you want to invest in your ISA?
Are you more of a hands-on investor? Or simply prefer to leave it to the experts? Either way, we have the ISA for you. And all for our same low, flat monthly fee.
Do it myself
A Self-managed ISA puts the control firmly in your hands.
Build your investment portfolio from our full range of UK and international shares, funds, bonds and trusts.
While you manage your ISA yourself, our investment ideas and expert insights are there if you need them.
Do it for me
Sit back and leave it to the experts with a Managed ISA.
We’ll match you to an investment portfolio that reflects the risk level you’re comfortable with.
Then our experts will look after your investments for you – so you can rest easy knowing your money is managed.
Top tips for ISA investing
As with any tax-efficient wrapper, it's important to make the most of the advantages open to you. Find out more about maximising the value of your ISA portfolio with these tips.
Keep track of your charges
Every investment fund and trust comes with management fees - in addition to your account charges. These are usually represented as an Ongoing Charges Figure (OCF). You can find these in each fund’s Key Information Document (KID).
These fees are usually taken from the value of your investments – not paid up-front.
Make the most of your allowance
Since April 2024 you can have - and contribute - to as many ISAs as you want (except for Lifetime ISAs and Junior ISAs). Provided you don't contribute more than your £20,000 ISA allowance across them all. Find out more about Stocks and Shares ISA rules.
If you want to invest more than £20,000 in a tax year, you can also open a Trading Account - but you may have to pay tax when you buy or sell the shares.
Consider your risk apetite
Remember, all investing comes with a risk of losing money. You can reduce this risk by spreading your investments across multiple options, but there are no guarantees.
You should never invest money that you can’t afford to lose. If you are uncertain about the tax treatment of the product you should contact HMRC or seek independent tax advice.
A wide choice of investments for your ISA
The ii ISA gives you a range of options to suit all investors.
Shares
With direct access to the UK, US and several other international markets, you’ll have the world of investing at your fingertips. Search our shares and find tips and ideas to help you build your portfolio.
Funds
Passive, active, income and accumulation - the full spectrum of fund types are here for your choosing. Explore the range, see our expert picks and learn more about this type of investment.
ETFs
With over 1,000 Exchange Traded Funds (ETFs) to explore, you’ll get access to one of the widest ranges of low-cost ETFs around. Discover more about investing this way and find the ETFs for you.
Investment trusts
Our selection of investment trusts includes many of the most popular and top-traded choices by investors. Get insights from our experts to help you choose the right trusts for your portfolio.
Bonds and gilts
Balance your risk and get regular income, with a wide range of corporate and government bonds from the UK and beyond. Browse our bonds and learn why many choose to include them in their portfolio.
Top ISA investments with ii customers
Here are the shares, funds, investment trusts and ETFs that are most held by our ISA customers (by GBP value, monthly data accurate as at 28 February 2026).
Join the ii Community
Our free social trading network built for ii customers lets you connect, compare portfolios, and talk strategy with like-minded investors.
Whether you’re after expert insights from our award-winning journalists or want to swap ideas in private groups, this is your space to stay sharp, informed, and inspired.
Maneek started investing thanks to the ii Managed ISA
Maneek wanted to get into investing but wasn’t sure where to start. With the ii Managed ISA, she feels more comfortable with investing than she used to.
“The ii Managed ISA makes it easier for me to invest my money. I know it’s not just sitting there; my money is actually doing something. That’s why I’m with ii.”
Learn more about ISAs
ISA FAQs
The ‘best investment’ for an ISA will vary from person to person, depending on your investment goals, your attitude to risk and your own personal values.
In general, it’s best if you invest for at least 5 years and you diversify your portfolio across several sectors and asset types.
If you find it difficult to choose your own investments, we can do the choosing for you with our Managed Stocks & Shares ISA. Or you can choose one of our Quick Start Funds or pick from our ACE 40 or Super 60 investment lists.
Yes. Most stocks and shares ISAs allow you to choose your own investments, unless you don’t want to. At ii, we have one of the widest choices of investments on the market, including shares, funds, ETFs, and more. However, if you’d prefer to sit back and let the experts manage your money, you can invest in our Managed Stocks & Shares ISA.
A well-diversified ISA portfolio will include a range of asset classes, sectors and regions, all to reduce the risk and limit the impact of market downturns. Read more about how to build a diversified portfolio in our guide to investment diversification.
Yes, you can choose to invest sustainably in an ISA using our ACE 40 list of sustainable investments.
There is no set amount of funds you should have in your ISA portfolio. Focus on building up your ISA portfolio over time, adding funds and other assets when they align with your investment goals.
Latest ISA news & analysis
Cashback that’s not eaten up by fees
Like the sound of a low, flat-fee ISA?
Open an ii ISA - including our Managed ISA - and enjoy £100 to £3,000 cashback when you add at least £20,000. See more details on this offer.
Offer ends 5 April 2026. Cashback based on money and investments transferred/deposited across all new accounts opened. Terms and exclusions apply.
