What's in store for B&M shares?
After beginning a recovery from recent lows, independent analyst Alistair Strang reveals what he thinks the future may hold for the value retail chain.
17th April 2025 07:25
by Alistair Strang from Trends and Targets

It’s been an age since we took a Big Picture review of B&M European Value Retail SA (LSE:BME).
Since 2022, the share price has been erratic, celebrating the start of 2025 by breaking below the Red uptrend in a very deliberate fashion. This brought a bottom of 254p and created a situation where movement below such a level threatens discounts to an initial 186p with our secondary, if broken, a silly sounding ultimate bottom of just 37p.
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But our converse scenario is more hopeful, demanding the share price close above just 325p to trigger a vivid change of potentials for the longer term.
Any share price increase such as this would strongly indicate the potential of a lift to an initial 385p with our secondary, if bettered, at 420p. Or perhaps even 476p in the event the market decides to repay some of the circled trading gaps.
Have a good Easter break. We shall return on Tuesday morning next week.

Source: Trends and Targets. Past performance is not a guide to future performance.
Alistair Strang has led high-profile and "top secret" software projects since the late 1970s and won the original John Logie Baird Award for inventors and innovators. After the financial crash, he wanted to know "how it worked" with a view to mimicking existing trading formulas and predicting what was coming next. His results speak for themselves as he continually refines the methodology.
Alistair Strang is a freelance contributor and not a direct employee of Interactive Investor. All correspondence is with Alistair Strang, who for these purposes is deemed a third-party supplier. Buying, selling and investing in shares is not without risk. Market and company movement will affect your performance and you may get back less than you invest. Neither Alistair Strang or Interactive Investor will be responsible for any losses that may be incurred as a result of following a trading idea.
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