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interactive investor has published its latest instalment of the ii Index, providing data and insights on how the everyday retail investor is performing and positioning their portfolios in this ever-changing market. The ii Index covers all accounts across ISA, Trading Account, and SIPP.
Portfolios on the interactive investor platform once again outperformed the IA Mixed Investment 40–85% Shares sector – this time by more than 10%, as ii the average ii customer has seen their portfolio grow an impressive 59.1% since January 1 2020, compared to the 49% from the benchmark.
The sector can be a useful comparator for private investor portfolios, given its mix of bonds, cash, and shares.
“Naturally, we don’t place lots of emphasis on short-term performance given the nature of investing, however - even over one-year, interactive investor customers have outperformed the professional benchmark.
The average customer portfolio on interactive investor has grown almost 60% since we first launched this ii index. That is seriously impressive.
We hope this data continues to demonstrate that investing can be straightforward; that it’s possible to grow your money with consistent habits and a well-diversified portfolio.”
Camilla Esmund, Head of Investor Campaigns
Over the full 6 and a half years that we have measured this data, the 35-44 age group recorded the highest portfolio growth, closely followed by 45-54-year-olds.
This is particularly impressive as these age ranges are in one of the most financially demanding periods of their lives, in their mid-life.
| 6.5 years | 5 years | 4 years | 3 years | 2 years | 1 year | |
|---|---|---|---|---|---|---|
| 18-24 | 59.8% | 35% | 57.9% | 47.7% | 29.1% | 21.1% |
| 25-34 | 61.7% | 36.1% | 56.5% | 45.9% | 26.8% | 18.6% |
| 35-44 | 63.4% | 40% | 56.6% | 47.6% | 29.2% | 20.4% |
| 45-54 | 62.8% | 41.7% | 56.9% | 48.3% | 30.1% | 20.7% |
| 55-64 | 59.5% | 41.1% | 54.9% | 47.2% | 29.5% | 19.4% |
| 65+ | 56.6% | 40.8% | 53% | 46.1% | 29.3% | 19.1% |
ETFs have grown in popularity yet again – now making up 13% of customer portfolios, up from 12% last quarter. They are most popular among those aged 25-34, where they make up almost one quarter (24%) of their portfolios.
Allocations to equities have slightly lowered this quarter, down from 32% last quarter to 30%. There also continues to be a large gap in the way that our oldest and youngest investors hold equities – as they make up only 18% of portfolios of our youngest investors (18-24) compared to 37% for our oldest investors (65+).
Funds also make up a large part of portfolios – up to 29% on average compared to 28% last quarter. They are most popular with our youngest investors, making up over one third (34%) of their portfolios.
| Age Band | Cash | Shares | ETFs | Funds | Investment Trusts | Other |
|---|---|---|---|---|---|---|
| 18-24 | 9.2% | 18.1% | 18.1% | 33.9% | 17.5% | 3.2% |
| 25-34 | 8.2% | 17.9% | 23.6% | 31.9% | 12.6% | 5.8% |
| 35-44 | 7.9% | 21.1% | 23.4% | 33.2% | 7.4% | 7% |
| 45-54 | 8.2% | 25.8% | 18.4% | 33.6% | 8.1% | 5.9% |
| 55-64 | 8.2% | 28% | 13.6% | 32.7% | 12.4% | 5.1% |
| 65+ | 7.7% | 37.3% | 7.1% | 22.7% | 22.4% | 2.8% |
| Avg. | 8% | 30.2% | 13.2% | 29% | 15.1% | 4.5% |
View or download previous instalments of the ii Index.

If you would like to speak to one of our spokespeople or if you would like bespoke content from our expert writers, please contact:
Saffron Wainwright
PR Manager
Email: saffron.wainwright@ii.co.uk