An interesting future for 4imprint Group

The company behind printed corporate logos and designs on everything from pens to hats to t-shirts and reusable water bottles, has grabbed the attention of independent analyst Alistair Strang. And the charts look good.

30th October 2024 07:46

by Alistair Strang from Trends and Targets

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4imprint corporate mug cup 600

We’ve never wondered for a moment who the company may be behind stuff given away printed with various logos. Thanks to an email, we never need to worry about it again as this is 4imprint Group (LSE:FOUR) reason for existence.

From “cool writing tools” (once known as pens) through to beanie hats and clothing, the company are capable of producing company names in the most unlikely of places. We’d to smile gently at their “Ocean Bottles” hype, pushing re-usable bottles with company names on them as each apparently reduces by 1,000 the number of single use bottles finding their way into the sea.

However, from a share price perspective, it starts to feel like a fairly interesting future may be ahead for 4imprint Group, making us wonder if they may be the company behind the millions of political hats and tee-shirts being worn in the USA election.

Currently, share price recovery above 5,500p should promote recovery to an initial 5,799p with our secondary, if bettered, at 6,015p. While neither ambition is particularly helpful, we shall regard a long term 6,478p as providing an attractive distant target.

If things intend to go horribly wrong, by our calculations the share price needs weekend below 4,544p to risk a visit to 3,964p with our secondary, if broken, an eventual visit to 2,006p and hopefully a solid bottom. Currently, nothing justifies us taking such a negative stance.

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Source: Trends and Targets. Past performance is not a guide to future performance.

Alistair Strang has led high-profile and "top secret" software projects since the late 1970s and won the original John Logie Baird Award for inventors and innovators. After the financial crash, he wanted to know "how it worked" with a view to mimicking existing trading formulas and predicting what was coming next. His results speak for themselves as he continually refines the methodology.

Alistair Strang is a freelance contributor and not a direct employee of Interactive Investor. All correspondence is with Alistair Strang, who for these purposes is deemed a third-party supplier. Buying, selling and investing in shares is not without risk. Market and company movement will affect your performance and you may get back less than you invest. Neither Alistair Strang or Interactive Investor will be responsible for any losses that may be incurred as a result of following a trading idea. 

These articles are provided for information purposes only.  Occasionally, an opinion about whether to buy or sell a specific investment may be provided by third parties.  The content is not intended to be a personal recommendation to buy or sell any financial instrument or product, or to adopt any investment strategy as it is not provided based on an assessment of your investing knowledge and experience, your financial situation or your investment objectives. The value of your investments, and the income derived from them, may go down as well as up. You may not get back all the money that you invest. The investments referred to in this article may not be suitable for all investors, and if in doubt, an investor should seek advice from a qualified investment adviser.

Full performance can be found on the company or index summary page on the interactive investor website. Simply click on the company's or index name highlighted in the article.

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